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L’Homme Yves Saint Laurent

«L’HOMME YVES SAINT LAURENT
The essence of contemporary Yves Saint Laurent masculinity.
A man with unique style, emblem of an assured and single virility.
He draws his balance through contrasts, a subtle alliance of physical strength and sensitivity, power and culture, charisma and sensuality.
His seduction is enriched by his paradoxes.
Sensual and magnetic….

Two interpretations of attraction in one new campaign embodied by Olivier Martinez.

An image by Mert & Marcus. The camera moves in. Radiant face and captivating look, he asserts himself in a sensual “close up”, intimate and troubling. Through this one essential image, without artifice, we are literally captured by his presence. It is close, intense, reassuring, irresistibly attractive.
A film by Fabien Baron, with a rhythmic graphic editing. The intense look in his eyes is presented in a series of shots excessively, hypnotically close together. From this sensory voyage to the heart of his expressions, magnetism is born.

"This new campaign is very consistent with the preceding one, and with the story of L’Homme YSL. The character is at the center, motionless, and everything turns around him. Sam Taylor Wood expressed this with the movement of the camera; Fabien Baron does it today through a graphic editing effect. Nothing is
explained, and that is what creates mystery and perhaps even magnetism…" Olivier Martinez.

Two creations in black and white where the bottle is expressed in color, a symbol of a masculinity uniting audacious contrasts: the virile elegance of a steel hexagon and the precious refinement of a heavy glass bottle in pure lines.

A celebration of the signature fragrance by Yves Saint Laurent

Light and darkness. Freshness and sensuality. The fragrance plays with entirely new alliances, creating more intrigue. The opening splash - citrus, bergamot and ginger - is followed by a floral, spicy heart - violet leaf, basil flower and white pepper - all escorted by a warm and woody wake, intoxicated with
sandalwood, Virginia cedar, Haitian vetiver and tonka bean.


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