Anti-fatalism,
freedom,
characterise the Yves Saint Laurent brand’s attitude towards ageing.

YOUTH IS A STATE
OF MIND. IT IS SYNONYMOUS WITH
LONGING, DESIRE, CURIOSITY.
IT IS FIRST AND FOREMOST THE AFFIRMATION
OF AN ATTITUDE.

At Yves Saint Laurent, time goes beyond a simple formula or
process. It tallies with the advent of new expressions
founded not on the sole power of technology,
but on the connection between technology and humans, their
ability to outdo themselves, invent their lives, open to all
possibilities.
Be beautiful because you radiate from the inside.
Never be afraid of your feelings.
Dare to dream.
Dare to speak.
Dare to work through your doubts, as well as your certainties.

YSL TEMPS IS LIFE THAT
CIRCULATES. IT HAS VIVID
MEMORIES. IT CONTAINS THE PRESENT,
PAST AND FUTURE. IT IS
LIFE ITSELF.

With Yves Saint Laurent, women celebrate the present moment,
aware of everything they have lived through, all that
remains to be experienced. They draw their strength from an ideal that is
founded less on standards than on each woman’s ability to
question them with dignity.
Beauty is renewed through astonishment, surprise.
The privilege of emotion.
Surprise that is never juvenile.
YSL time preserves the ability to marvel
and persevere.

EXPERIENCE SCIENCE.
SUSPEND TIME.
ABANDON NOTHING.
QUESTION
THE ESTABLISHED ORDER.

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